Netherlands Gaming Authority to Investigate Nationale Postcode Loterij
The Netherlands Gaming Authority has announced it will investigate whether Dutch lottery operator De National Postcode Loterij violated the law by sending advertising mail resembling payment reminders.
Advertising for gambling products may be neither misleading, nor aggressive, the Dutch Gambling Act states.
A number of recipients of the mailings also filed complaints with the Dutch Advertising Code Committee.
8 Consumer Trends Shaping Lottery Player Behavior in 2018
Global lottery supplier IGT has prepared a free report with the global consumer analytics and trends agency Foresight Factory to highlight eight trends that are likely to influence lottery consumers in the year ahead.
Key takeaways from the report:
- Invite players to engage more by offering them new types of pre-play challenges, such as tasks, puzzles, and treasure hunts.
- Offer more customization to players, for example, bundles of games tailored to suit their preferences.
- Make use of new technologies to create more emotionally rich interactions with players.
- Continue to demonstrate fair and secure lottery operations, using data and third-party verifications to assure consumers that they are dealing with a trusted organization.
- Emphasize the human and transformational aspects of lottery, from players and sellers to the recipients of funding for good causes.
- Provide players with more on-demand, leave-when-you-like arrangements.
- Reframe communications to celebrate taking part as well as winning.
- Use player analytics and preferences to offer useful information and expand the dialogue with players beyond ticket sales.
The full report is available here.
US Lottery Operator Launches Affiliate Program to Boost Online Sales
Michigan Lottery, has launched an affiliate program, the first of its kind for a US lottery, with Income Access, Paysafe’s marketing technology and services provider.
Through the Income Access platform, members of the Michigan Lottery affiliate program can promote one of the US’ most successful online Lottery brands.
“Michigan Lottery is the most successful online lottery program in the United States and growth potential is significant with only about 8% of eligible players in Michigan registered to play online. […] We expect this affiliate program to open a new pathway to acquiring players and play a key role in the Lottery’s overall player acquisition strategy,” Amanda Perkins, Digital Marketing & Analytics Manager at Michigan Lottery, said.
The new affiliate program will offer revenue share of up to 20%.
Global Lottery Sales Improve 1.8% in H1 2017
Reporting lotteries posted an aggregate increase in sales of 1.8% during H1 2017 compared to the same period in the previous year, the World Lottery Association (WLA) said.
Solid growth in Africa (5.6%), Asia Pacific (5.5%), Latin America (3.2%) was offset by contracting sales in North America (-2.2%) and Europe (-1.0%).
In Europe, operators in Hungary and the Czech Republic shone, mainly due to the introduction of new instant games and online sales.
Performance in Western and Southern Europe, however, was considerably more muted.
The Netherlands Gaming Authority, in consultation with the Ministries of Justice and Finance, has decided to abolish several provisions that currently determine the minimum extent of the Dutch State Lottery’s mandatory remittance to the state’s coffers, in order to allow greater financial flexibility ahead of the operator’s possible privatization.
The Belgian National Lottery posted an 8% revenue increase in 2017 compared to the previous year. Digital sales increased by a third.
The World Lottery Association and European Lotteries will organize a joint marketing seminar titled “Thinking Small,” on February 7-9, 2018.
Instant game supplier Gaming Realms has entered into a long-term partnership with the Health Lottery in the UK.
Svenska Spel has selected Sporting Solutions to provide the Swedish lottery operator with its sportsbook pricing services.
Lottery innovator ZEAL has restructured its senior management team, with former CTO Susan Standiford taking over as general manager for ZEAL’s social lotto brand, Lottovate, which is currently scheduled to launch the local lottery brand Raffld in the Netherlands in Q1.
The Ontario Lottery and Gaming Corporation (OLG) is coming under fire for a new online lottery product that, according to critics, blurs the boundaries between gambling and playing the lottery by drawing new winners every five minutes.
Online lottery operator Multilotto has launched a new lottery game based on the Bitcoin cryptocurrency.
Multilotto will also be offering new releases from NetEnt every week, after gaining access to the supplier’s full portfolio of games.
UK-licensed LOT.TO has moved to expand its services into the African market by rolling out a suite of new, online lottery games.
A widely-published method to statistically predict the winning numbers of Spanish Christmas lottery “El Gordo” lacks scientific basis, experts say.
Officials with the South Carolina Education Lottery said that its computer system vendor, Intralot, experienced a programming error on Christmas Day that caused multiple players to falsely believe they had won a terminal-generated instant game.
A very lucky US lottery player took home a $570 million Powerball jackpot, the fifth-largest in the game’s history.
A DNA test will determine the winner of a Thailand lottery jackpot.