CrownBet is planning to launch a new online lottery in Australia, which is expected to take market share from foreign-owned Lottoland, reports the Australian Financial Review.
The new lottery, called CrownLotto, will be pitched as an alternative to the Lottoland, which offers betting on the outcome of a lottery rather than buying a ticket to the lottery itself.
“We’re launching these products to meet the clear and growing customer demand that is driven by huge jackpots in overseas draws,” said a CrownBet spokesman to AFR.
Earlier this year, rival William Hill joined forces with Lottoland to launch William Hill Planet Lottery, which allows William Hill punters to bet on global lotteries.
It was touted as Australia’s first entry into the lottery betting market when it was announced in July.