EL STRATEGY

EL STRATEGY

Recognising the rapidly changing environment and the changing nature of the lottery sector, the EL Executive Committee is proposing a new sharper strategy for EL that seeks to address the opportunities and threats of the shifting context we are facing.

This strategy takes as its starting point a clear articulation of values and positioning, but accepts changes and differentiations and last but not least recognizes new technologies and changing consumer-behaviour not only as a threat but as a real opportunity.


Source: EL STRATEGY