Is Lottoland the biggest threat to the global lottery industry? By La Fleur’s

Is Lottoland the biggest threat to the global lottery industry? By La Fleur’s

The lottery industry now has its own disruptor, Lottoland, which sells lotto bets on their digital platform. In this article we look at how both Lottoland and the gaming industry have vilified each other, and ask the question: is Lottoland another Uber, bending the rules to push the industry forward, or have they gone too far and endangered the players the lotteries protect?
Oklahoma: 35% Profit Mandate: “Two years ago we were heard in a subcommittee but lost the vote to advance the bill,” said Jay Finks, Director of Marketing & Administration, Oklahoma Lottery. “Last year our bill was never heard. This year we passed the House 70-25 and the Senate 36-10. It was a remarkable change of events.”
The Handbag Ticket: “We like to push the boundaries of what we can do with our instant tickets,” asserted John Gorman, Director of Marketing, D.C. Lottery. “It wasn’t just thatwe wanted to launch any old handbag-themed scratcher. What we were really interested in was the die-cut approach, making it actually look like a handbag, even down to the perforated handle.”

Source: Is Lottoland the biggest threat to the global lottery industry?