WINNIPEG, Manitoba, May 17, 2017 /CNW/ – Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) is pleased to announce that it has received a three‐year contract extension from La Française des Jeux(“FDJ®”), France’s national lottery, for the supply of instant lottery tickets. Under this extension, PollardBanknote will print 12 of the Lottery’s 17 brands, representing an increased volume of work.
This extension continues Pollard Banknote’s long‐standing partnership with the Lottery, which began in 1996 and continues to be an exceptionally cooperative and effective working relationship. This contract extension is a testament to Pollard Banknote’s ability to foster enduring and reliable relationships with its Lottery partners, working together to fulfill the common goal of increasing revenues and profits to support good causes. For over 20 years, FDJ® has achieved notable sales success with several of Pollard Banknote’ sindustry‐leading innovations, including Scratch FX®, featured on the Lottery’s 5€ Saphir game. Pollard Banknote’s patented Scratch FX® adds sparkle and shine to instant tickets for a visual appeal and brilliance that exceeds that of foil, holographic foil, and metallic inks, and drives sales by making tickets stand out at retail.
In 2011, FDJ® launched its 3€ Mots Croisés (Crossword) game which went on to become the Lottery’s sixth best‐selling game that year. As the leading expert in Bingo and Crossword games, Pollard Banknote’s industry‐first translucent marking system combined with its unsurpassed knowledge of extended play games has made it the primary printer of all the Lottery’s Crossword games (2€ Mini Mots Croisés, 5€ Maxi Mots Croisés, 10€ Mega Mots Croisés).
“We are very proud of the long‐standing relationship we have with La Française des Jeux,” said Chabha Bettoum, Senior Manager, Sales & Marketing, Pollard Banknote. “For the past 20 years, our relationship has grown into a very successful partnership and we value this opportunity to continue working with the Lottery. Through ongoing consultation, we have worked together to develop many instant lottery tickets that excite and engage players throughout France.”
La Française des Jeux began as France’s National Lottery in 1933 and has grown to become the second largest lottery in Europe and the fourth largest lottery worldwide, offering 26 million customers a range of lottery games and sports betting for the general public, through responsible and safe play. The Lottery is a primary source of funding for the National Centre for the Development of Sport (€220 million in 2016) and a loyal partner of both the French National Olympic and Sports Committee (CNOSF) and the French Paralympic and Sports Committee (CPSF).