European Lotteries (EL) Welcomes New Secretary-General
Dutchman Arjan van ‘t Veer, formerly Director of Corporate Affairs at Nederlandse Loterij, was recently appointed as the new Secretary-General of European Lotteries (EL).
According to Van ‘t Veer, his current top priority is the implementation of EL’s new strategy, in which the positioning of the association is the focal point: “The strategy itself is currently being discussed, and the intention is to make it sharp enough to address all the opportunities and threats of the shifting context that gambling sector is currently facing.”
“The European Lotteries Association stands at an important crossroads. Stakeholders and the general public are changing their attitudes towards gambling, players and games are more than ever technology-driven and regulators are shifting their paradigms,” Van ‘t Veer continued.
IGT Signs Seven-Year Contract with Thüringen Lottery
International Game Technology (IGT) has agreed to a seven-year contract for the modernization and maintenance of the Thüringen Lottery central system.
“This contract will ensure the lottery’s sustainability and success now and in the years to come, and represents our ongoing commitment to growing our presence in the German lottery market,” Declan Harkin, Senior Vice-President at IGT, said.
IGT also struck a cross-licensing deal with slot machine manufacturer Azure Gaming.
Additionally, IGT released a brief white paper, titled “Beyond Hope: Engaging Players’ Motivations” that seeks to clarify consumers’ needs and emotions. As it turns out, hope for a big monetary reward isn’t the only reason that people around the world are attracted to lottery games. Other factors play a role as well.
Lottoland Seeks to Enter German Market; Launches New Lottery Product
Lottoland, mostly known for its controversial bet-on-lotteries business model, filed an application to organize its own lottery in several German federal states.
The company also launched its first independently developed lottery product “WorldMillions,” which offers two weekly draws. On Thursdays, the potential top prize is £50m, while the weekly Sunday draws will offer a potential £100m payday.
Lottoland says the odds of winning WorldMillions are one in 100m, which is “significantly better” than winning a top prize in EuroMillions.
Lottery Owner Apologizes for Exposing Customer Data; Receives Gaming Authority Warning
Lottery company Novamedia, owner of the Postcode Lottery format, has posted an impressive 18% revenue increase in 2016, thanks to increased sales in both the Netherlands and the UK.
In less positive news, customer data of Dutch Novamedia-owned lottery operators Postcode Loterij, Vriendenloterij, and BankGiro Loterij was found to have been compromised, due to a third-party online security vulnerability.
The Netherlands Gaming Authority also issued cease and desist orders against the same operators for failing to fulfill their legal obligation to mention both place and date of their draws in their promotional materials.
NYX Signs Partnership with Nederlandse Loterij
NYX Gaming Group has been selected as the new platform provider to Nederlandse Loterij, the recently-formed Dutch national lottery, following the merger between De Lotto and Nederlandse Staatsloterij in 2016.
World Lottery Association member NYX has delivered Nederlandse Loterij with its Open Platform System (OPS), into which the databases of players from both the previous lotteries have been successfully migrated.
The NYX OPS platform will act as the player management system for Nederlandse Loterij and manage all lottery and sports betting products distributed through all retail and digital channels.
Czech National Lottery Operator Sazka Moves Online
Czech national lottery operator Sazka has taken advantage of the country’s new gambling regulations to offer its core lottery products online for the first time.
Players can purchase lottery tickets at Sazka.cz and select their numbers as they would do when filling out a traditional paper ticket form.
Customers that hold a winning ticket will be sent a notification by the website, with any winnings transferred directly to their bank account.
European Lotteries’ 9th European Lottery Congress will take place in Krakow on 5-8 June, 2017.
ZEAL-owned MyLotto24 has kicked off a new international strategy by launching its scalable online lottery platform in Ireland via Tipp24.ie.
Greece’s OPAP, Europe’s fourth-biggest betting firm, will conclude the roll-out of a new business of video lottery terminals (VLTs) in 2018.
Camelot UK Lotteries has launched a new advertising campaign to demonstrate and celebrate the volume and variety of prizes won on the UK National Lottery.
On a per capita basis, the Portuguese have been the biggest winners in the EuroMillions draws of the past years.
The Massachusetts State Lottery is seeking legislative approval to offer its current products to customers over the internet.
China’s lottery market returned to growth in February as total sales grew by 25 per cent year-on-year to RMB28.15bn (€3.83bn).