Camelot Executive: “Going Digital Not an All-or-Nothing Proposition” …and More!

Camelot Executive: “Going Digital Not an All-or-Nothing Proposition” …and More!

Ireland’s National Lottery Reports Explosion in Popularity of Online Play

Despite a decline in its sales of 2.5 percent, the operator of Ireland’s National Lottery, Premier Lotteries Ireland (PLI), reported an operating profit of €7.4m.

PLI also reported a pre-tax loss of €20.1m in 2015 due to €27.5m in finance expenses. The company had paid €405m to operate the Irish National Lottery license for 20 years in late 2014.

The PLI consortium includes An Post and the Ontario Teachers’ Pension Plan. The pension fund also owns UK operator Camelot.

Although overall sales were down, online play saw an explosion in popularity, jumping from 140,000 to more than 225,000, a growth of 61% year on year.


Novomatic Posts Record Turnover in H1 2016

Austria-based gaming manufacturer and operator Novomatic achieved a new record turnover during the six months to June 30, 2016, with the firm also expanding its employee base to the biggest in its history.

Turnover in the first six months of 2016 came in at €1.1bn, an increase of 10.8% compared to the same period of the previous year.

“With our acquisition of the British gaming operator Talarius, we have further increased our market share in the important UK gaming market, and we are now the largest operator of gaming arcades in the UK.”

“Our intention to acquire a stake in the Australian listed gaming technology company Ainsworth would give a massive boost to our market position in Australasia, as well as in North and South America,” Harald Neumann, chairman of the board at Novomatic, said.


Austrian Lotteries Celebrates 30-Year Anniversary

Since its first public draw on 7 September 1986, Austrian Lotteries has realized almost €50bn in sales.

The company has been supporting various projects and institutions of public interest in the fields of social and humanitarian concerns, environmental protection, arts and culture, as well as science and research. Austrian Lotteries is also the most important provider of funds for Austrian sports.

Austrian Lotteries, moreover, was one of the first lottery operators worldwide to start its own online gaming platform, as early as 1998.


Australia to Consider Lottery Funding for Olympic Team

Simon Hollingsworth, CEO of the Australian Sports Commission (ASC), said it is worth investigating a lottery system to fund the Olympic team in the same way Great Britain does.

The UK’s national lottery scheme has been cited as the key to the successful campaign of British athletes in the 2016 Rio Olympics.


Camelot Executive: “Going Digital Not an All-or-Nothing Proposition”

According to Duncan Malyon, Senior Vice President North America at Camelot Global, going digital is not an all-or-nothing proposition. Instead, “there really are fifty shades of digital:”

“We believe that there are fifty shades of digital, and even with the constraints that some states and countries face there are still digital elements that they can embrace. Re-evaluating your advertising spend and putting more money behind digital channels is a quick win that all lotteries can easily make. Using social media is also a low hanging fruit that can be leveraged – this is also a great way for lotteries to broaden their reach and engage the younger, harder to reach player.

Once you have begun to develop your digital presence, you can continue to evolve and develop the offering, introducing enhanced content with digital second chance games. This not only gives players the opportunity to interact with your lottery and to play exciting games, it also gives you the opportunity to develop a personal relationship with your players. And, in time, you can use this digital presence to demonstrate that the digital lottery world is not something to fear – it is a necessary evolution which can be well managed to ensure your lottery is able to achieve sustainable growth in a responsible way.”

Malyon continues by listing several noteworthy examples of lottery operators who have successfully started to embrace the digital revolution.


Other News

The UK Health Lottery has launched its new website.


Last week, several Dutch lotteries were having a mobile only day.


Newly-merged Dutch operators Staatsloterij and De Lotto are developing innovative, over-the-counter gaming products.


Despite the emergence of modern types of gambling, lotteries are still hugely popular in Latin America.


The Georgia State Lottery and the NFL franchise Atlanta Falcons are teaming up to launch a new scratch-off game.


There will be no state lottery for Alabama after all.


The Philippine government is mulling on merging the Philippine Amusement and Gaming Corporation (PAGCOR) and the government’s state lottery operator.


An Irish woman found a lottery ticket worth €139k after clearing out her handbag.