Camelot Global Director Advocates Agile Methodology in Lottery Industry
Neil Brocklehurst, director at Camelot Global, warns that lottery operators will need to change their product development methods in order to create a truly digital-ready organization:
“The common delivery technique used in our industry is known as the ‘waterfall methodology.’ In a project following waterfall methodology, several months are spent documenting every possible feature believed to be required for the entire project. The next phase of the project will then require several more months to build against those requirements, then more time will be spent testing the build. Then, finally, after much time has passed, the launch date arrives. This comes at great expense to the lottery and, although the end product will have many features, few – if any – of them will have any in-market testing to prove their worth. Not only does this mean time and money may have been wasted in building redundant or outdated features – lotteries and players are deprived of the chance to interact with one another whilst they wait for the feature-filled product to be ready for launch. This delays the point at which lotteries can begin generating money for good causes.”
Instead, Brocklehurst advocates the use of “agile” and “lean” methodologies:
“The alternative, a clear contrast to waterfall methodology, is to use agile methodology. Using such a delivery method breaks projects down into multiple, regular, and smaller iterations, giving the opportunity to bring products to market more quickly and to develop a product in-line with player expectations and feedback.”
Ultimately, lottery operators should foster “a culture which is prepared to test and learn to deliver updates quickly and iteratively,” as the new digital world is creating a competitor landscape of ever evolving products.
EuroMillions Changes Receive Bad Press in UK
As we reported earlier, EuroMillions will be introducing a number of changes in September that have been designed to encourage bigger jackpots, including an increase in ticket prices.
Customers, as well as multiple newspapers in the UK, have strongly focused on the facts that the games are more expensive to play and jackpots harder to win, going as far as calling Camelot executives “greedy.”
Yet as the exact same percentage of stakes will be returned to players as before, customers as a whole will by definition not lose out, gaming consultancy firm Regulus Partners notes:
“We believe […] that Camelot could have done a better job at explaining the reasons for the changes, what the effects will be, and giving more clarity on how ‘double the amount of UK millionaires’ will be realised: customers react to the perception of a pay-table at least as much as to its reality.”
Norsk Tipping Posts Lottery Revenue Growth
State-owned Norwegian operator Norsk Tipping posted a year-on-year rise in revenue in the first half of the year.
The company’s Lotto brand continues to serve as the main source of income, generating more than NOK2 billion in the first half of 2016, 7% more than last year, while the Viking Lotto brand also performed exceptionally well, posting revenue 38% higher than in the previous year.
Poland Restricts Online Casino to State Lottery Monopoly
Last week, the Polish Council of Ministers approved amendments to the country’s Gambling Act. Besides already legal sports betting, the Council of Ministers has now also authorized casino and poker verticals, although online casino will be restricted to state-owned lottery operator Totalizator Sportowy.
The approved amendments grant Totalizator Sportowy control over all “games of chance on the internet.”
Fair Share Launches First Charity Lottery
Charities that wish to organize their own lottery often do not possess the knowledge, systems, time or experience to do so. Dutch lottery supplier Fair Share Nederland supports charities in this process by offering its unique white label “Lottery as a Service” concept. With this service, every charity organization is now able to have its own private lottery brand, which is fully tailored to its goals and target audience.
Fair Share Nederland completely runs the lottery on behalf of the charity on its own lottery platform. Obtaining the license, creating the lottery, marketing and sales, payments and prizes, draw and pay-outs are all taken care of by Fair Share. The charity keeps full control over its brands and customers. Half of the turnover is guaranteed to the charity organization.
The first to use this service is World Animal Protection. Fair Share created and fully operates the Wereld Dieren Loterij on their behalf.
The Fair Share team has years of experience in organizing and running lotteries. Managing Partner Michiel van Dijk: “We expect to organize several lotteries in the course of the next year as several charities have shown interest in our concept already.”
Newly-launched Bitcoin sportsbook operator SportsBet.io has also held 22 lotteries, paying out 76,000 mBTC (€44,840) to 1568 players.
Camelot UK launches its “I Am Team GB” campaign ahead of the start of the Rio Olympics.
The online gambling division of the British Columbia Lottery Corporation (BCLC) was the Crown corporation’s fastest growing segment in its most recent fiscal year.
The Massachusetts State Lottery has posted record results for the fifth consecutive year.
The Kentucky Lottery is now offering online ticket sales.
The Brazilian state of Piauí has launched the first legal online lottery platform in the country.
The Association of Gaming Equipment Manufacturers (AGEM) has approved the addition of six new members.