Lotteries Against Match Fixing
Traditionally, many lotteries have been offering some form of sports betting. The rise of online betting, however, has made it easier for organized international crime groups bet on the outcome of matches that are relatively easy to manipulate. At present, 80% of the sports betting market is suffering from a lack of effective oversight.
In order to protect the integrity of sports, 27 lotteries in 25 countries are now cooperating in the Global Lottery Monitoring System (GLMS), which monitors unusual and suspect betting patterns.
This video explains the history and background of GLMS and outlines the efforts made by lotteries, as well as other stakeholders, to ensure fair play and genuine uncertainty and excitement with regard to the outcome of sports matches.
$540m Mega Millions Jackpot is Seventh Largest Prize in US Lottery History
Last Friday, some lucky individual won a $540m Mega Millions Jackpot. The winning ticket had been sold in the state of Indiana.
The $540m jackpot (up from $508m during the previous draw earlier that same week) has made it to #7 on the list of all-time largest US lottery jackpots.
“Millennials Saying ‘Meh’ to Traditional Lotteries”
Traditionally, lotteries rely on large jackpots to generate excitement and boost ticket sales. But that approach may no longer be working with younger players – to the detriment of Canadian and – presumably – other lottery operators:
“But whether they see vying for large jackpots as futile, don’t shop where lottery tickets are sold, or long for more instant gratification in their gambling, few young people are playing.”
In some cases, the difference in participation between younger players and their older peers is huge:
“OLG [Ontario Lottery and Gaming Corp.] recently reported that just seven per cent of adults under 35 play the lottery at least once a week, compared to 45 per cent of all adult Ontarians. […]
Representatives from lottery corporations across the country said the typical lottery does not seem to appeal to millennials. Loto-Quebec, where 18-to-34-year-olds are 27 per cent of the population but just 17 per cent of lottery players, said games of pure chance don’t attract that generation. […]
Andrea Marantz, a spokeswoman for the Western Canada Lottery Corporation, said the lottery is a “life stage” game, appealing more to middle-aged or older adults.”
In response, Canadian lottery operators have been putting additional effort in attracting younger customers, with – so far – some surprising results:
“Attracting younger adults involves more than just putting existing games online, said Jean-Marc Landry, director of customer innovation for the Atlantic Lottery Corporation. One ALC idea that is decidedly low-tech is mailing scratch-and-win tickets like a coffee of the month club, he said.
‘We tested the idea on our [market research] panel and by far in appeal it scored the highest among 19-34 year olds,’ Landry said. ‘We were so surprised.’
Pro-Line sports betting also does well with that generation, as do games that are more about entertainment than seeking financial security, he said. […]
Jeffrey Derevensky, a McGill University professor who studies youth gambling problems, said instant and sports games are most popular with younger people.
‘Whether or not they have sat down and said, “The odds of winning are just unbelievably huge” … What we find with young people is they’re more interested in actually the scratch tickets because they’re looking for the immediate gratification,’ he said.
‘Sports are extremely popular, especially amongst young males, who believe they know everything about sports,’ said the educational and counselling psychology professor.”
German lottery representatives have called secondary lotteries their “biggest threat,” as unequal tax burdens make it impossible for them to compete.
Recently merged Dutch lotteries Staatsloterij and De Lotto have launched their new website and corporate brand under the name of Nederlandse Loterij (“Dutch Lottery”).
Cyprus appoints experts to advise on possible state lottery privatization.
The Spanish Paralympic Committee has extended its sponsorship deal with domestic public lottery provider Loterias y Apuestas del Estado.
The Chinese lottery market posts the third month of growth as its recovery continues.