Camelot Global has today announced that it has successfully enhanced the UK National Lottery mobile App with ticket scanning. The updated App allows retail players in the UK to use their smartphones to check draw results to find out if they’re a lucky winner – using the National Lottery App. All a player has to do is tap on the ‘Scan Ticket’ button and scan the QR code on the National Lottery ticket.
The latest version of the App, extends Camelot Global relationship with Scandit, who they first partnered with to deliver ticket scanning to the Irish National Lottery, and delivers a rich player experience with varying content displayed to the user depending on a number of variables including game type, time of day, win or lose.
Alongside the Ticket Scanning feature, and to complement the retail customer focus of the feature, this release also includes the rollout of a ‘Lite’ version of the Android application – this meets the restrictions in place in the Google Play Store so that the app can be added there for the first time.
The Results Checking App, or ‘Android Lite’ allows the UK National Lottery to reach the majority of the UK Android user base from the ease of the Play Store for the first time, which is anticipated to result in a substantial increase in installed user base. With the existing Android application, the Google restrictions on Gambling applications have prevented placement in the Play Store, which is the default method of application install for Android users. Due to this restriction, Camelot Global have delivered an alternative – ‘Android Lite’, for the National Lottery, to reach Android users who previously would not have been able to access the app.
The latest release of the UK National Lottery App builds on the features that were already available to players and follows on from extensive usability studies to refine the user journies following customer feedback.
Tim Copper, Digital Director at Camelot UK commented; “The enhanced mobile App is great news for UK retail customers, allowing them to check their tickets on the go. The seamless delivery of the App by Camelot Global is testament to their lean and agile approach to delivering our digital requirements. Their ability to generate a whole new version of the application – Android Lite is testament to the hard work Camelot Global have put into creating a flexible application that can be deployed in multiple formats and configurations to meet the changing needs of the UK National Lottery .”
Nikos Kryvossidis, CTO of Camelot Global commented; “Camelot Global is leading the field in digital innovation, by truly partnering with Camelot UK we have be able to deliver a significant release across both IOS and Android to enhance the digital offering for players of the UK National Lottery”.