Camelot Global has today announced that it has successfully delivered the latest evolution of the Irish National Lottery mobile App. The enhanced App allows players in Ireland to play and win anywhere with Lotto, Euromillions, Daily Million and Instant Win Games. The updated version of the App is available to download from the itunes App store.
The latest version of the App, will benefit players who will now be able to play traditional Draw Based Games and Instant Win Games on the go. Currently c.50% of all Irish National Lottery Games played online are from a mobile-optimised version of the website (www.lottery.ie) , highlighting the demand and need for an evolution of the App. The new App will also increase distribution of National Lottery games to new and existing players.
The latest version of the National Lottery App builds on the features that were already available to players – for example, players will continue to be able to find useful game information including draw results, jackpot reminder notifications, a ticket barcode scan facility to automatically check if they are a winner, number check functionality and nearest National Lottery outlet locator. An updated Android App will be delivered later in the summer.
The enhanced App will also support the campaign for the new Money Multiplier Instant Win games that have recently been launched – the new game gives players the opportunity to scratch, match and multiply that instant winning feeling x5, x10, x20 or x40.
Dermot Griffin, CEO of Premier Lotteries Ireland commented; “We are really impressed with Camelot Global’s lean and agile approach to delivering all our digital requirements. This strategy enables the National Lottery to meet the needs of its players and allows them to play anytime and anywhere. We look forward to continuing with our partnership as we continue to modernise and enhance the functionality of our mobile & online offering.”
Nigel Railton, CEO of Camelot Global commented; “I am pleased that we have been able to truly partner with Premier Lotteries Ireland and working together with Dermot Griffin and his team have delivered the next phase of their digital journey. The enhanced mobile App provides players with further ways to play the exciting games the Irish National Lottery has to offer.