Bali has established himself throughout a more than 20-year career as an experienced global executive within the gaming industry. He currently serves as the Deputy Chairman of Gaming Realms plc, a London-based, publicly-traded creator and publisher of mobile gambling games, and President & CEO of Blastworks, Inc. (formerly GameHouse and a leading social-gaming publisher and a strategic partner of GameRail) as well as a non-executive director of several gaming companies. Previously, Bali served as President of Real Networks, President & CEO of Aristocrat Technologies, Inc. and a President at GTECH Corporation (now IGT) where he led the iGaming, Sports Betting, Fintech, Global Business Development, Strategy & Corporate Development efforts.
“GameRail is extremely fortunate to have an executive of Atul’s caliber guiding the company’s strategic and corporate development efforts,” said Jim Mueller, GameRail board member and CEO of Shoutz. “Atul is a world-class executive, deeply experienced in the gaming sector and will bring sharp focus and elite standards to our marketing, consumer engagement and business development efforts.”
Launched on May 10, GameRail is a free-to-play social-lottery experience created to appeal to the 120 million adults that play U.S. lotteries. GameRail features more than 50 free-to-play games based on popular themes found in lottery games, such as slots, card games, bingo and instant win games. The technology platform and many of the games are powered by Blastworks Inc. GameRail is available via web browsers on computers and mobile web browsers on phones and tablets atwww.gamerail.com. Later this year, GameRail will launch a mobile app that players can download from app stores.
“GameRail has the opportunity to position itself as a premier gaming platform, engaging two massive global audiences — the smart phone generation and the lottery player,” said Bali. “I’m looking forward to leveraging the shared expertise of Blastworks and Gaming Realms with Shoutz, a lottery marketing and technology leader, and positioning GameRail to engage the 120 million lottery players in the United States, by offering top-quality games of chance.”
Shoutz, Inc. is an award-winning marketing, technology and gaming company that brings together the rewarding and fun experiences of mobile gaming with consumer engagement and loyalty programs within the retail, media and entertainment industries. With its innovative use of digital media, Shoutz gives lotteries the power to better engage their players, accurately measure their marketing efforts, and optimize their fundraising abilities. Shoutz is dedicated to driving brand engagement through digital, social and gaming programs on mobile. With offices in Overland Park, Kansas, Shoutz is a member of the World Lottery Association. For more information, visitwww.shoutz.com.
GameRail Entertainment, LLC (“GameRail”) is a comprehensive, free-to-play social lottery platform, created to appeal to the 120 million adults that play U.S. lotteries. GameRail features games of chance, including the Pitbull Arcade™, from world-renowned recording artist Pitbull, and more than 50 lottery favorite social games such as slots, cards, bingo and instant win, in both English and Spanish. GameRail is a subsidiary of Shoutz, Inc., an award-winning gaming, marketing and technology company that connects the rewarding and fun experiences of mobile gaming with consumer engagement and loyalty programs within the retail, media and entertainment industries. For more information, visit www.gamerail.com.