For the first time since 1753, the Danish Class Lottery (Klasselotteriet) will launch a new lottery game. In 1753 Klasselotteriet was the first lottery ever in Denmark and now – 263 years later – Nabolotteriet is the first game in which social media plays an integrated and important role.
The name of the new game, Nabolotteriet, means The Neighbour Lottery and in the draws neighbours win together to create happy communities all over the country.
The game is an edition of the original NaborTM concept, a patent pending lottery format created and developed by Swedish game provider Genera Networks.
“Nabolotteriet will be the third live version of Nabor in the Nordics and we have two more lotteries signed for this year,” says Maria Sandell, CEO of Genera Networks, “this makes Nabor the lottery format sold to the most countries ever.”
When Nabolotteriet is launched in Denmark later in 2016, it will stir up the already competitive Danish market.
“We are, without doubt, delighted to once again make history in the Danish market, and we are proud to announce this brand new game based on modern technology”, says Elisabeth Rask Jørgensen, CEO of the Danish Klasselotteriet.
The principle of the Nabor game is as simple as it is ingenious. Players participate with their home address. One ticket wins the main prize and secondary prizes are awarded based on the geographic proximity to the main winner. Players feel part of the community and many happy stories are spread over social media.