Cash4Life set to stand out in a market dominated by one-time jackpot pay-outs
Cash4Life, in addition to the rest of Lottoland’s lottery betting offering, is also available to other operators thanks to the company’s B2B arm Lottoland Solutions.
Cash4Life differs from the lump sum jackpot pay-outs that are standard in gaming thanks to its unique offering of a £1,000 cash top-up every day for the rest of the winner’s life.
In addition to the £1,000 a day top prize, Cash4Life also features a second prize of £1,000 a month for life. The Cash4Life draw takes place twice a week on Monday and Thursday nights.
Lottoland CEO Nigel Birrell expressed his excitement at the launch of Cash4Life, saying:
“Cash4Life is an innovative product that adds an exciting new dimension to our customer offering.
“The £1,000 a day for life jackpot is the ultimate early retirement package! The best thing about Cash4Life is that the winning feeling lasts forever. Every day you’ll get up knowing you’re a thousand pounds richer than you were the day before.
“The second prize is incredible as well; imagine having another £1,000 on top of your wages at the end of every month!”
In just over two years Lottoland’s B2C operation has grown to become the world’s largest and most dynamic online lottery betting offering, with more than three million registered customers and nine-digit revenues in 2015.
In the past 12 months alone, Lottoland has successfully launched in the UK, Swedish and Australian markets, joining those already established in Germany, Austria and Eastern Europe. Lottoland’s global expansion will continue over the next 12 months with plans to enter several new markets – including Asia – already well underway.
Lottoland has also increased its offering beyond lottery betting in the past year, adding a wide range of scratchcards and games to its portfolio of products.
For further information about Cash4Life, and our complete lottery betting portfolio, please contact me at firstname.lastname@example.org