Stanleybet to Challenge Lottomatica’s Italian Lotto Concession …and More!

Stanleybet to Challenge Lottomatica’s Italian Lotto Concession …and More!

Stanleybet to Challenge Lottomatica’s Italian Lotto Concession

Stanleybet has announced that it intends to launch a legal challenge against the decision by the Italian Agenzia delle Dogane e dei Monopoli regulatory body to award the Italian lotto concession to a consortium led by IGT subsidiary Lottomatica.

Stanleybet’s challenge centers on the tender process undertaken by the regulator, which, according to the operator, was specifically designed to favor Lottomatica’s bid:


“The astonishing score given to Lottomatica – 99.30 points out of 100 – is bound to leave the second bidder way behind. However, no need to worry about that, since one bidder only   participated in the tender. In fact, it was immediately clear from the tender documents which Stanley had challenged before the [Latium Regional] Administrative Court that the requisites were tailor-made for a specific operator with very specific characteristics. And       Stanley demonstrated by an independent opinion by an economic expert filed with the   Court that Lottomatica alone on the planet could have fulfilled those requisites. Which was the case.”

Stanleybet CEO John Whittaker added: “We will, as usual, place full confidence in the Courts and will in the coming years leave no stone unturned to oppose this fresh injustice which, besides to Stanley, causes damage to all gambling concession-holders and millions of Italian consumers.”


To Offset Aging Customer Base, US State Lotteries Aim for Millennials Through Digital Channels

In order to reach younger players, the Kentucky Lottery has started offering online lottery sales. “Our customers are aging, and in order to maintain our business, we need to be more attractive to a younger demographic who are accustomed to conducting a majority of their retail purchases online,” Arch Gleason, president and CEO of the Kentucky Lottery, said in a news release.

“In Europe, where online lottery sales have been available for more than a decade, 70 percent of purchases of Internet lottery tickets are to players ages 18 to 35,” Kentucky Lottery spokesman Chip Polston added. In Kentucky, only about 25 percent of people in that age range bought a lottery ticket in the past year.

The Minnesota Lottery, meanwhile, has hired a new advertising agency with the specific goal of reaching younger players, Adweek reports:

“The Minnesota Lottery wants more young people—the ones who use their smartphones to do everything from ordering a pizza to paying friends for movie tickets—to buy more lottery tickets. The problem? Most young people never carry cash and they don’t usually go inside the gas station convenience store when they hit the pump. […]

‘As we look to expand our player base, particularly with younger adults, digitally centric marketing strategies will be critical to deepen engagement and relevance […],’ Jason   LaFrenz, Minnesota Lottery’s director of marketing and sales, said in a statement.”


WLA President Moner-Banet Explains the Mission of Lotteries

The president of the World Lottery Association, Jean-Luc Moner-Banet, explains the mission of lotteries:

“What distinguishes WLA members from the for-profit gaming industry is their noble mission of raising funds for good causes. Each year, the vast majority of the profits that we generate go to support public action, education, sports, culture, and various social causes. WLA member lotteries play a significant role in building a better society. The principle that lottery profits must be returned to society is at the heart of the WLA mission, and it reinforces the legitimacy of our lottery business.”


German Pirate Party Demands Change in Distribution of Berlin Lottery Funds

A large part of the revenues of the Berlin Lottery is distributed to charitable causes. Among the beneficiaries are foundations that are closely related to established political parties. The German Pirate Party, however, is demanding and end to this practice. “These foundations should enter their projects in an open competition with other potential beneficiaries, instead of automatically receiving lottery funds through their connections with the trustees of the Berlin Lottery,” Heiko Herberg, leader of the Pirate Party in the Berlin city council said.


Dutch Lottery Regulation on Agenda Gaming in Holland Conference

Are you interested in the Dutch lottery market? The future of Dutch lottery regulation is an important agenda item on day one of the annual Gaming in Holland Conference, which will take place on June 7-8, 2016 at the RAI Exhibition and Convention Center in Amsterdam.

The Gaming in Holland Conference is co-hosted with the iGaming Super Show.


Other News

In hunt of yield, pension funds and other institutional investors are taking a chance on insuring secondary lottery providers.


Camelot UK has signed a deal with eGain, a leading provider of cloud-based customer engagement,  with the goal of shifting away its customer service from voice to digital.


The Irish National Lottery expands its Daily Million to two draws per day.


77 out of the 100 most expensive Google AdWords are gaming-related.


Michigan Lottery players can now use PayPal to fund their online accounts.


A new lottery calculator shows players how much they could have won.


Even lottery affiliate marketing has its own ten commandments.