Global Lottery Sales up 2% in 2015 …and More!

Global Lottery Sales up 2% in 2015 …and More!

Global Lottery Sales up 2% in 2015

In 2015, year-on-year global lottery sales grew 2%, a sharp decline from the 9.9% growth reported in 2014. Strong growth in the Americas was offset by a contraction in sales in the Asia Pacific region over the second half of 2015, The World Lottery Association announced.

Latin America was the best performing region with an impressive aggregate increase in sales of 19.1% for 2015, while North American lotteries reported an 8% sales increase.

In Europe, the double-digit growth of several central European lotteries was offset by decreases in sales elsewhere, reflecting modest growth numbers in the wider European economy.

Participating African lotteries reported an aggregate increase in sales of 3.4%.

The slowdown in sales in Asia Pacific is largely attributable to the mainland Chinese lotteries, which reported decreases in sales of up to nearly 6%.

 

Dutch Staatsloterij / Lotto Combination Will Rebrand During the Summer

Following the finalization of the merger between Dutch lotteries Staatsloterij and De Lotto, as well as their recent deal with NYX Gaming Group to supply online gaming content, we wanted to find out more about the new operator’s future plans and reached out to David Selier, Head of Corporate Communications at the Staatsloterij.

“We are planning on offering every variety of game that the Dutch remote gaming bill, which we expect to be enacted later this year, allows,” Selier said. “This will include lottery games, sports betting, casino games, and poker.”

The Staatsloterij has thus abandoned its earlier reservations regarding some forms of online gaming. Two years ago, Director Frans van Steenis still indicated that the operator would not offer “addictive” games such as online slots or blackjack: “The Staatsloterij is not meant for frequent gamblers. We must be careful with our brand.”

Apart from shifting course with regard to its online offering, the Staatsloterij / De Lotto combination will also adopt a new corporate name, Selier added, which will be announced this summer.

The online platform of the new operator will also get a name of its own, which is currently set to be revealed sometime during the fall.

Asked whether the new combination will be using personal data of current players to market its new online offering, Selier responded: “For now, we don’t know yet what exactly the remote gaming bill and its accompanying secondary legislation allows. We will have to wait and see.”

 

How to Reach Lottery Players?

Camelot Global gives an imaginative and exciting insight into the different ways lotteries can reach their players, both on- and offline. Watch their video here.

 

Intralot Acquires 49% Stake in Bulgarian Gaming Company Eurobet

Lottery vendor and operator Intralot announced last week it would acquire a 49% stake in Eurobet, a company that provides the Bulgarian market with numerical games and scratch tickets through a network of 1,100 points of sale across the country.

Specific terms of the deal were not disclosed.

“Through synergies with Eurobet’s assets we will be able to further boost our operations in Bulgaria and sustain our leading position in the area,” Antonios Kerastaris, chief executive of Intralot said.

 

Other News

The Spanish tax agency collected €451 million in 2015 by taxing lottery prizes.

 

Slot supplier Quickspin has secured its first partnership with a member of the World Lottery Association (WLA) by entering into an agreement with Danish operator Danske Spil.

 

Greece’s biggest betting company, OPAP, is ready to launch new video lottery machines in the country once regulations governing the new business are amended.

 

Germany’s WestLotto launches video ID checks to simplify online registration, while the company’s CEO, Andreas Kötter, will now chair the EuroJackpot cooperation.

 

The UK National Lottery sets a new jackpot record of £35.1 million.

 

The Massachusetts Lottery’s plans to develop an iLottery system are drawing widespread interest from suppliers.

 

Meanwhile, a lottery rigging scandal in the state of Iowa is spreading.