The Isle of Man Post Office wants a slice of the online lottery pie.
The postal business said that it is eyeing partnerships with online lottery companies from around the globe with a goal of boosting its share of the direct mail (DM) market for online lotteries.
According to the company, direct mail is the ideal marketing tool for lotteries, especially with the advent of modern technology that offers “a seamless link between the mailer and the online lottery site.” The postal business believes that lottery messenger services faces a unique challenge today in how to persuade people to play not only the local games, but also the international ones—an issue that can be solved with the help of “the tangibility of a postal mailer.”
“Online lotteries are the key growth business in iGaming right now. It currently accounts for only 10 percent of global online spend, but this is growing by the year and, with lotteries accounting for 29 percent of gaming spend when offline sales are accounted for, the opportunities are clear,” Carey said in a statement.
To achieve this, representatives of the Isle of Man Post Office said they’ll be attending the Global Lottery Messenger Forum on April 11 in Sofia, Bulgaria, where they plan to engage with online lottery companies from around the world.
“Our Direct Mail proposition lends itself perfectly to the distinct requirements of the online lottery sector and we’re able to offer bespoke solutions for each client,” Lisa Duckworth, Isle of Man Post Office Commercial and Operations director, said. “Our strategic plan for development of the Secure Direct Mail business has identified lottery messenger services as a key growth area and we are keen to develop new business opportunities in this sector in order to bring more business to the Isle of Man.”