Well hopefully you’ve all recovered from St. Patricks’s Day, and by recovered I mean woken up in time to call in sick with at least some conviction.
But if you have called in sick today then never fear, because the weekly Econsultancy digital marketing stats round-up looks great on any device, including your mobile phone while you lie in bed clutching your head and wondering why you needed to go on to that last bar.
This week we’re covering the ever-present importance of managing the multichannel customer experience, email marketing benchmarks, the impending EU referendum and much more.
Get those painkillers down you and have a read…
Multichannel biggest priority for digital marketers
97% of digital marketers surveyed for our recent report on digital transformation in the retail sector say that optimising the customer journey across multiple touchpoints will either be quite or very important to their digital marketing over the next few years.
A further 96% say ensuring consistency of message across channels is either quite or very important, suggesting marketers are taking the multichannel customer experience extremely seriously.