iLottery software and service provider NeoGames is adding a new suite of online, on-demand games to recently released Keno category.
The company announced that its Instant Keno, Instant Keno Multiplier and FuzzBall Keno are now available for lotteries providing interactive services.
FuzzBall Keno, in particular, features “heart-tugging, irresistible, fuzzball-creature playing pieces with adorably expressive faces,” which NeoGames said will add fun and appeal “to the addressable market.”
“We conducted a comprehensive study of online lottery players and learned that the existing Keno solutions available, requiring players to wait for the next Keno, simply do not meet the expectations and needs of today’s online players,” NeoGames CEo Ilan Rosen said in a statement. “The compelling visual elements, highly personalized gaming experience, and above all immediacy of our new Keno games attract and hold player interest, significantly increasing player value.”
NeoGames said it has plans to further expand its Keno on-demand category with more “intriguing and engaging games.”
The company was founded in 2005 with a goal of becoming a pioneer in the interactive scratch games market. Several years later, NeoGames, which now has offices in Malta, now provides solutions to 10 lotteries worldwide.
NeoGames’ customers in Europe include Sisal s.p.a of Italy and Jogos Santa Casa of Portugal. Recently, the company was also selected by Sazka, the leading lottery licensee in the Czech Republic, to provide iLottery solutions in the country.