Sports and betting-related services company Sportradar has entered into a strategic partnership with WWP Group through which it has invested in the sports marketing agency’s D/Unit subsidiary.
Terms of the investment were not disclosed, with D/Unit a Munich-based digital communication and marketing agency in the sports sector. Founded in 2013, D/Unit has rolled out projects for the likes of Audi and Emirates, as well as the German Football League (DFL) and Euroleague Basketball.
Sportradar’s managing director for digital sports, Ulrich Harmuth, said: “This cooperation is a logical next step for Sportradar and follows strategically in the wake of our successful acquisition of BTD in 2015 and our range of high calibre league partnerships with the likes of the NFL (National Football League), NHL (National Hockey League) and ITF (International Tennis Federation).
“The partnership with D/Unit and WWP will enable us to combine Sportradar’s sports knowledge with WWP’s marketing expertise and long-standing partnerships with sponsors and rights holders. The digital arm of WWP’s business, via D/Unit, establishes a compelling synergy to Sportradar’s data driven products and services and underlines perfectly the strategy to extend our content offering to a broader range of customers, including sponsors, digital platforms, social media, federations and clubs.”
Robert Schmidle, managing director of D/Unit, added: “This partnership not only adds value to our existing business model but also creates new synergies – allowing us to create even more meaningful digital activations related to sport for sponsors around the globe.”