A 2015 study calculated that more than £150bn of retail sales are now influenced by digital, and that retailers whose services don’t meet customers’ expectations could lose more than £12bn a year.
The digital consumer has changed the face of retail, putting pressure on brands to adapt to this transformation.
Our new Digital Transformation in Retail Sector report looks at the opportunities and challenges faced by retailers to meet the increasing demands of customers who dictate everything and expect everything to be done in a more convenient way.
The research is based on interviews with senior executives across a range of retailers which included AO.com, Asda, The Body Shop, B&Q, Feelunique.com, Good Hair Day, Pandora, Schuh, Shop Direct, Tesco and Volcom, as well as a number of third parties.
It was also supplemented with data from our own research looking at digital trends for 2016 and beyond.
For more insight, Econsultancy subscribers can download the full report, but here are several key trends and recommendations emerging from the study.