International Game Technology (IGT) has confirmed that its IGT Global Solutions Corporation subsidiary has signed a multi-year agreement for the proprietary licensing rights to the Life is Good apparel and accessories brand.
Under the deal, IGT will hold the rights to develop and distribute Life is Good lottery products throughout North America.
The agreement, which came into effect in December, includes instant scratch games, interactive online e-instant games, and draw-based games.
“IGT is pleased to partner with a positive lifestyle brand, Life is Good, a company that shares our passion for giving back to the community and generating funds for good causes,” IGT’s chief executive for North America Lotter, Michael Chambrello, said.
“We are looking forward to bringing customers a robust Life is Good lottery programme that will support the Life is Good mission – to spread the power of optimism and help kids in need.”
Bert Jacobs, chief executive optimist at Life is Good, added: “Life is Good is looking forward to working with IGT in developing a strong lottery programme that is aligned with our work to help kids by funding educational programmes.
“We find tremendous value in partnering with companies that share our vision and give back to the community.”