Finnish state-owned operator Veikkaus is one of the most successful lottery operators in Europe.
Veikkaus is our winner because it is one of the most progressive lotteries in Europe, embracing the online and mobile channel to the extent that interactive products now represent more than 40 per cent of total turnover. Veikkaus.fi is one of the biggest consumer websites in Finland, while its retail network stretches across 3,800 points of sale.
Up to 40 per cent of the Finnish adult population have registered as Veikkaus customers, equivalent to more than 1.7m Finns. Over 50,000 use the Veikkaus Points loyalty card, the third most popular loyalty card in Finland after grocery chains S-Etukortti and K-Plussa-kortti.
This year, Veikkaus will merge with the two other state-owned Finnish gambling operators, Fintoto (sports betting) and RAY (slots), in order to establish a single, wholly state-owned company to operate gambling in the country. Together they will generate around €1.2bn a year in revenue.